Teens haven't lost their attention at school, they've lost the reason to care. milkXP is a multi-year program built to earn it back.

Each semester takes a subject they feel like they are not getting enough of at school and teaches the applied, real-world version they actually want. We do it with real teachers, the content creators, and milk to fuel their focus. With all the vitamins and minerals teens need to stay focused, milk is the ultimate performance fuel for milkXP.


@milkxpofficial for more

@milkxpofficial for more

@milkxpofficial for more

@milkxpofficial for more


Agency: GALE

Production: Easy Mondays

Managing Director, Creative: Josh Braithwaite

Creative Directors: Josh Lampley & Matthew Barton

Associate Creative Directors: Mila Bengoa & Jack Wallace

Executive Producer: Jeremy Mack

Producer: Lizzy Lehn

Editing Director: Todd Bevan

Videographer/Editor: Justin Leyba

Content Capture/Editing: Ella Edwards & Seyi Kaja-Gbadegesin

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