FIND WHAT YOU’RE LOOKING FOR
When it comes to entertainment, people don’t want more decisions, they just want to feel something. In a world overloaded with content, Fire TV cuts through by tuning into your mood instantly, matching you with the emotion you’re craving. Because people don’t search for shows, they search for a feeling. In this campaign, we cut between different people, from all over the world, from the POV of the TV - responding emotionally to the feeling they get when they watch Fire TV.
My Role
As creative partners, Josh and I led all things creative on this business, winning the initial pitch and taking it through production to completion. We concepted the original idea for the brand and worked very closely with the entire team to bring it to life as a major step in increasing brand awareness for Fire TV. We executed five unique films as well as an OOH campaign in NYC, LA and Atlanta. The campaign was successful and has led to furthering this campaign in 2026.
Agency: GALE
Director: Stuart McIntyre
Production: CANADA
Managing Director, Creative: Josh Braithwaite
Associate Creative Directors: Josh Lampley & Matthew Barton
Motion Designer: Bert Oberlander