A marathon for women, by women.
We partnered with MilkPEP to bring the second annual Every Woman’s Marathon to beautiful Scottsdale, Arizona. Over 5,000 women attended the two-day expo, ran the 26.2 and enjoyed an exclusive concert experience starring Grammy-winning musician Sierra Ferrell… and of course they all recovered with some delicious, protein-packed chocolate milk.
My Role
As Creative Leads of Every Woman’s Marathon 2025, we were given the task of building on the success of the first year and keeping the overall momentum going into year two. We managed all of the creative communication leading up to the race including social (including managing a separate social series), OOH, partnerships and video. We then ensured that all of the content needed for race weekend comms as well as post-race comms was captured at the event itself and I even dusted off my camera to capture content along the way that continues to be used to promote next year’s race. All-in-all it was scrappy, fun, hot and rewarding as we clocked a half marathon in steps when all was said and done!
Agency: GALE
Managing Director, Creative: Josh Braithwaite
Group Creative Director: Andre De Castro
Associate Creative Directors: Josh Lampley & Matthew Barton